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LUOTO, J.; LEVINE, D.; ALBERT, J.; LUBY, S. (2013): Nudging to Use. Achieving Safe Water Behaviors in Kenya and Bangladesh. Berkeley: Center for Effective Global Action. URL [Accessed: 07.08.2013].

This paper presents results from two complementary field experiments conducted in rural western Kenya and the urban slums of Dhaka, Bangladesh. In both settings, participating households received free trials with a variety of point of use products as well as repeated educational messages about the importance of safe drinking water and its link with diarrheal illness.