This paper discusses the topic of how enterprises can gain sustainable competitive advantages in emerging markets through multiple business models. A variety of case studies are developed to highlight the multiple business models in practice. The paper shows that firms studied applying multiple business models demonstrate higher chances of gaining competitive advantage.
Published under license: CC BY-NC-ND 4.0RANJITH, V.K. (2016): Business Models and Competitive Advantage. In: Procedia Economics and Finance: Volume 37 , 2003-2007. URL [Accessed: 15.08.2018]