LUOTO, J.; LEVINE, D.; ALBERT, J.; LUBY, S. (2013): Nudging to Use. Achieving Safe Water Behaviors in Kenya and Bangladesh. Berkeley: Center for Effective Global Action. URL [Accessed: 07.08.2013]. PDF
This paper presents results from two complementary field experiments conducted in rural western Kenya and the urban slums of Dhaka, Bangladesh. In both settings, participating households received free trials with a variety of point of use products as well as repeated educational messages about the importance of safe drinking water and its link with diarrheal illness.