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Demand Creation Introduction

Demand Creation - General


Improving sanitation and water conditions of an area cannot be done only by implementing hardware such as constructing [7544-toilets] or [7585-wastewater treatment] plants. Many water and sanitation programmes have failed in the past because they were supply driven (organisations wanted something, not the people!). Even when there is impetus for sanitation and water improvement among the municipal authorities, the level of demand within the general population may be much lower. People will only use systems properly when they really want them themselves (demand driven).

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